KRAFTON Report: Record Revenues and a 130% Growth in Paying PUBG Audience
The South Korean company KRAFTON reported its performance for the first half of 2024. This period has become a record for the company on several metrics.
PUBG: BATTLEGROUNDS
- KRAFTON's revenue was 1.37 trillion won ($1 billion), increasing by 48.3% compared to 2023. The company has never earned this much in half a year before.
- Operating profit grew by 55% to 642.6 billion won ($469 million) — another record. Net profit rose by 74.4% to 690 billion won ($503 million).
- Mobile games brought in the most money for the company — 902.2 billion won ($658 million, +52.1%). PC games added another 435 billion won ($317 million, +47.2%). Revenue from console games amounted to 20.3 billion won ($14.8 million, -22.9%).
- Due to the return of the classic "Erangel" map and a collaboration with the K-pop group NewJeans, some metrics for PUBG: BATTLEGROUNDS jumped significantly. In particular, the number of monthly active players increased by 40% compared to last year, and the number of paying players rose by 130%.
- For PUBG Mobile, the monthly active audience grew by the same 40%, but the paying audience increased "only" by 30%.
- From January to August 2024, KRAFTON invested in 11 studios. This includes the acquisition of Tango Gameworks, as the company announced this morning.
Currently, KRAFTON consists of 13 game development studios:
1. Bluehole Studio — creators of the MMORPG TERA, working on Dark and Darker Mobile with Ironmace;
2. PUBG Studio — owner of the PUBG IP, responsible for the PC and console versions of PUBG;
3. RisingWings — creators of mobile games Golf King, Mini Golf King, and Defense Derby;
4. Striking Distance Studios — creators of The Callisto Protocol;
5. Dreamotion — creators of the mobile games Road to Valor and Ronin: The Last Samurai;
6. Unknown Worlds Entertainment — creators of Subnautica;
7. 5minlab — creators of Smash Legends and Baam Squad;
8. Neon Giant — creators of The Ascent;
9. Krafton Montreal — working on a game inspired by the series of novels The Bird The Drinks Tears;
10. ReLU Games — creators of Uncover the Smoking Gun;
11. Flyway Games — creators of Trinity Survivors;
12. Vector North — a young Czech studio that hasn't released a game yet;
13. Tango Gameworks — creators of Hi-Fi Rush, Ghostwire: Tokyo, and The Evil Within.
KRAFTON also owns Thingsflow, the developer of the chat platform HelloBot.
