30.07.2024

In South Korea, more than half of gamers play on multiple platforms

Niko Partners analysts have studied the platform preferences of gamers from Japan and South Korea. It was found that a significant portion of them play on more than one platform.

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  • To start, let's note that in December 2023, there were a total of 96.3 million gamers in Japan and South Korea.
  • Currently, 39% of Japanese gamers and 58% of South Korean gamers play on at least two platforms.
  • Compared to last year, the share of Japanese mobile gamers who also play on PC or consoles increased by 30 basis points to 70%.
  • The share of South Korean PC gamers playing on multiple platforms increased by 5 basis points over the year to 90%.
  • More than half of the top 10% most popular games in Japan and South Korea are available on at least two platforms.
  • The study also mentions that 31% of Japanese gamers and 40% of South Korean gamers watch gaming streams at least occasionally. The most popular video platform for gaming-related content in Asia is YouTube. Local platforms like SOOP in South Korea and NicoNico in Japan are also very popular.

Source:

Niko Partners
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