Netflix is currently working on more than 80 interactive stories and aims to launch "approximately one new title per month"

Update: Netflix has provided further details to GamesIndustry.biz about their gaming plans, indicating that the 80 games in the works are all part of the Netflix Stories app, which is centered on its movies and TV shows.

Initial report: Netflix has disclosed plans for over 80 game projects and intends to unveil a new game each month starting in July 2024.

According to the company's most recent earnings call, co-CEO and president Gregory K Peters emphasized Netflix's dedication to the gaming sector.

Peters pointed out the vast potential of the gaming market, noting that without ad revenue, the sector still earns "almost $150 billion, excluding China and Russia."

"We've made significant strides in our gaming initiative over nearly three years," Peters remarked.

"Our targets for engagement growth were ambitious, yet we have met and often surpassed them. In 2023, our engagement levels tripled. We're optimistic about our engagement growth for '24 and have even bolder goals for '25 and '26."

Nevertheless, Peters acknowledged that current gaming engagement "remains relatively low" and, compared to the platform's overall production budget, gaming expenditures are also minimal.

Netflix has already introduced "over 100 games," Peters confirmed.

"We've learned from both our successes and setbacks," Peters said. "We’re refining our approach to focus on what resonates with our audience, particularly leveraging our 80-plus in-development games based on popular Netflix intellectual properties."

"This approach has allowed us to quickly venture into interactive narrative games, which are simpler to develop and are featured in what we call our Netflix Stories hub."

From April to June 2024, Netflix rolled out Virgin River and Perfect Match, and starting now, plans to release "approximately one new game each month."

"We have a diverse range of engaging games scheduled for release in the future," Peters stated.

Co-CEO and president and director Theodore A Sarandos also expressed enthusiasm about Netflix’s gaming prospects.

"The possibilities in gaming are incredibly exciting," Sarandos noted.

"By integrating games with our shows, we can offer an enriched experience for hardcore fans between seasons and beyond, introducing new characters and storylines in innovative ways."

Mike Verdu, Netflix's VP of Games, has recently transitioned to a new role within the company, as Netflix intensifies its gaming efforts.

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