The marketing campaign for Star Wars Outlaws is the biggest in Ubisoft's gaming history
Ubisoft CEO Yves Guillemot, during a Q&A session following the latest quarter, revealed that the company has invested more in the marketing of Star Wars Outlaws than any of its other games.
Star Wars Outlaws
Guillemot did not specify the amount spent by Ubisoft, but he noted that the marketing campaign yielded good results. According to him, Star Wars Outlaws is currently one of the most anticipated games of 2024.
Analyst Nick Dempsey from Barclays Capital studied Ubisoft's documents and concluded that the company is expecting launch sales of Star Wars Outlaws to exceed 5 million copies. Guillemot declined to comment on his figures but acknowledged that Ubisoft is anticipating a strong launch for the game.
