Blizzard executive John Hight and ex-Bungie COO Holly Barbacovi have joined Hasbro

John Hight, previously an SVP at Blizzard, and Holly Barbacovi, formerly Bungie's COO, have begun new roles at Hasbro.

Barbacovi has been appointed as the chief people officer. Hight, who held the role of SVP and general manager of the World of Warcraft franchise during a twelve-year career at Blizzard, steps into the position of president of Wizards of the Coast and digital gaming.

In his new role, Hight will manage Hasbro’s "network of gaming studios and digital licensing agreements" and strategy for its Dungeons and Dragons and Magic: The Gathering brands.

Barbacovi, who served as Wizards of the Coast's vice president of HR from 2016 to 2020, returns to Hasbro to lead its HR department. She will drive a strategy focused on Hasbro's values to attract and maintain top talent. She has also held senior roles at Microsoft and Amazon Games.

"I am thrilled to welcome Holly back to Hasbro," stated Chris Cocks, Hasbro's managing director. "Her curious and courageous leadership was well-regarded by those who worked with her at Wizards of the Coast. Her hands-on approach to HR will be a cornerstone as we develop an energetic workplace fostering joy and community."

Regarding Hight, Cocks commented, "I admire John’s dedication to community-building. He personifies our commitment to connecting people through play.

"John’s enthusiasm for D&D and Magic: The Gathering, combined with his expertise in video games, will be instrumental as we enhance our digital portfolio to meet fan expectations."