More than a billion people have played mini-games on WeChat
The head of the mini-games segment at WeChat, Li Qing, revealed new statistics about the platform at the WeChat Open Class event. Below are the key figures.
Li Qing
- To date, the total number of mini-game users on WeChat exceeds one billion people.
- The MAU (Monthly Active Users) of mini-games is 500 million people.
- 55% of active mini-game users are male. More than 85% of players are over 24 years old.
- In 2023, the quarterly revenue of over 240 mini-games exceeded 10 million yuan ($1.38 million).
- Mini-games on WeChat were developed by more than 400,000 developers. In 80% of teams, there are fewer than 30 people.
