OV Entertainment has embarked on an ambitious initiative to consolidate the Latin American gaming industry, commencing with the acquisitions of Kokku and 3OGS
The newly established OV Entertainment Group has initiated its operations by acquiring two entities: Kokku, a Brazilian developer, and 3OGS, an Argentinian technology and tools firm.
These acquisitions were completed for an undisclosed amount and aim to create a unified platform for Latin American game companies to enhance growth and access critical resources.
GamesIndustry.biz spoke with executives from each company at Gamescom Latam in São Paulo. The group’s concept was led by Thiago de Freitas, the founder of Kokku and now the CEO of OV Entertainment.
De Freitas explained that after multiple acquisition proposals for Kokku, one of Brazil’s biggest studios, he saw the potential for a new direction. Kokku, known for its work on high-profile titles such as Horizon Forbidden West and Call of Duty Black Ops: Cold War, provides a wide range of development services.
“We aimed to showcase that the future of gaming lies in South America and Latin America. Selling Kokku to other groups wasn’t the path we wanted,” said de Freitas. “We understand our unique culture, political landscape, labor laws, and financial challenges here, which we believe is invaluable for business growth."
"This is why Kokku remained independent and why we chose to integrate Latin American game companies,” he added.
De Freitas also highlighted that Kokku’s established network and reputation could uplift other companies within OV Entertainment, providing them opportunities previously inaccessible.
“Companies like 3OGS have immense talent but struggled to expand due to a lack of investment and connections,” he mentioned.
The Argentinian tech firm 3OGS (Three Ordinary Guys Studio) encountered de Freitas roughly two years ago while seeking investment. Co-CEO Pablo Navajas said the vision for OV Entertainment matched their future ambitions but offered a faster trajectory.
"We had multiple acquisition offers, but this vision resonated with our goals. This collaboration accelerates our growth significantly,” stated Navajas.
Joining OV Entertainment allows 3OGS to take on more sophisticated projects and assemble larger teams.
De Freitas signaled that OV Entertainment's scope might extend beyond gaming, touching areas like film and television.
Though the focus is on Latin American markets, OV Entertainment itself is based in the UK. Chief Strategy Officer Chris Bergstresser noted that this facilitates better access to capital and a global operational focus.
Bergstresser mentioned that the company has carefully observed larger gaming groups to avoid their missteps. “Operational independence is crucial. The value lies in the teams and their retained working culture. Our companies won’t lose their autonomy,” he explained.
De Freitas emphasized that OV Entertainment intends to support rather than dominate its member companies, unlike larger conglomerates.
Navajas agreed, explaining that maintaining decision-making power and client relationships was essential for 3OGS’s involvement.
“This group promises great potential. Achieving this alone would have taken a decade. Now, we're looking at progress within two to three years,” he concluded.
