Ex-Modern Wolf employees have established a new visibility agency called Secret Sauce

George Willard and Sophie Atkin have established a new agency called Secret Sauce.

Previously, they were employed at Modern Wolf, an independent publisher, where Willard served as head of brand, and Atkin was the senior communications manager.

Their startup will provide various services such as aiding self-publishing projects, branding consulting, and assisting publishers in discovering and acquiring games.

Clients of Secret Sauce include the Canadian game developer Goose Byte, Wallride Games from the United States, and the UK indie publisher Fireshine.

"The inspiration behind Secret Sauce stemmed from a desire to address recurring issues faced by both developers and publishers," Willard remarked. "The agency came to life following a brief company-wide call where we learned that we might all lose our jobs."

Atkin commented, "Our agency will steer clear of over-promising or using buzzwords like AI-driven cloud-based Web3 technology. Our aim is to engage in honest and direct conversations, be it about pricing or understanding the needs of our clients."