Media: Showing a trailer at Summer Game Fest costs $250,000 to $550,000
Participation in the Summer Game Fest presentation is costly for gaming companies. Esquire magazine, citing sources, revealed how much developers pay to showcase trailers during the main event.
The cost of showcasing depends on the duration of the video. According to Esquire, the current price range is as follows:
- one minute — $250,000;
- one and a half minutes — $350,000;
- two minutes — $450,000;
- two and a half minutes — $550,000.
Esquire couldn't determine how much Summer Game Fest organizers charge for shorter trailers or developer appearances on stage. But even without considering this, journalists calculated that last year's presentation could have earned $9.65 million from trailer showcases. Additionally, Summer Game Fest profits from ticket sales and advertising.
The Kotaku editorial team, which reviewed documents related to Summer Game Fest, confirmed Esquire's information. They added that some trailers are shown for free. Event organizers allocate special slots for major announcements from big companies like Microsoft or Sony. Occasionally, some free slots are also given to trailers from indie studios.
