A successful game studio by African standards earns $100,000 a year
Africa has its own criteria for success in the gaming market. However, the situation is changing rapidly. In a few years, the earnings of local gaming companies will become significant by general industrial standards.
Hugo Obi, founder of the Nigerian studio Maliyo Games, said this in an interview with GamesIndustry:
"If you had asked me about this five years ago, I would probably have said that a successful studio is one that employs from five to ten people, and its annual revenue is about $25 thousand."
In recent years, according to Obi, the situation has changed. Now a successful studio in Africa is one that employs 30 to 50 people. Such a studio produces higher-quality games, and its annual earnings reach $ 100 thousand.
By 2026, the situation may be even better. According to the businessman, in two years successful local companies will be able to reach the level of $ 1 million.
According to Teddy Kossoko, founder of the French studio Masseka Games, specializing in games based on African legends and myths, the local market is promising. Africa consists of 54 countries inhabited by 1.4 billion people, 60% of whom are under the age of 18.
