The creators of Fruit Ninja and Jetpack Joyride are switching from a freeplay to a subscription model
Halfbrick Studios has decided to abandon the free-to-play game distribution model. She launched the Halfbrick+ subscription service, where she will now post her projects.
The CEO of the company, Shainiel Deo, told MobileGamer that Halfbrick Studios wanted to make premium games from the very beginning. Although she has worked on free projects, frituplay is "just not in her DNA."
Despite the change in the financial model, all Halfbrick Studios games that have already been released will continue to be available in stores and will remain free. But Halfbrick+ subscribers will be able to play them without ads and without making in-game purchases.
According to Deo, the company is going to add new games to Halfbrick+ every month. Some of them will be at the soft launch stage. So far, only mobile games are available in the subscription, but in the future Halfbrick Studios plans to put titles for other platforms in it.
