59% of Russian gamers make purchases in games
More than half of Russian gamers spend money on in-game purchases, including loot boxes. This is stated in the results of a survey conducted by XYZ School.
59% of the surveyed gamers reported that they spend money in games.
▪️For all the time, 19% of gamers have spent no more than a thousand rubles. 14% spent from 1 to 5 thousand rubles. 3% — more than 50 thousand rubles.
▪️62% of gamers noticed how the game forces them to buy loot boxes or make other purchases.
▪️44% of gamers treat such pressure from games with indifference. 40% are dissatisfied with it.
▪️35% of gamers feel excitement when they open loot boxes.
Almost all respondents (91%) believe that developers have started adding microtransactions and loot boxes to games too often.
