Over the year, the number of mobile applications in the Yandex advertising network has doubled

More developers have started using the Yandex advertising network. The company reported that by June 2023, the number of mobile applications on the network had grown to 10 thousand. A year ago, there were half as many of them.

The bulk of the applications were developed by teams from Russia, CIS countries, Eastern Europe and Asia.

The leaders in advertising monetization are now games.

As noted in Yandex, applications working with the network earn the most from full-screen advertising, in particular, rewarded advertising and native advertising. These formats generate on average over 80% of the cash register.