Everyplay - the path to virality

The Finnish company Applicier, specializing in cross-promotion of mobile applications, has launched a beta version of a new social mobile gaming network called Everyplay, running on iOS devices. The main feature of this service is the ability to share videos of your best gaming sessions with friends.  

Users will be able to record the gameplay, edit their videos and “share” them on YouTube, Facebook and Twitter. In addition, it is allowed to send a “video message” with your gaming achievements to friends.

In the current conditions of rising advertising prices, the use of Everyplay will allow developers to stimulate the growth of the popularity of their products, so to speak, by word of mouth. Speaking at the Unite 2012 conference in Amsterdam, Applicier CEO Jussi Laakkonen invited developers to join the project.