IAP will bring 500 million dollars

Revenues from micropayments in mobile games by the end of 2012 in the United States will amount to $ 500 million. This is $150 million more than last year. 

These figures were calculated by specialists of Inside Network, a division of WebMediaBrands. They conducted a whole market research, interviewing 3 thousand gamers about their activity in social games on platforms such as Facebook, iOS and Android.    

For comparison, at the end of the year, users are expected to spend $2.9 billion on virtual purchases on Facebook. 

The main factor in such high rates was, according to researchers, the presence of a universal intra-social currency – Facebook Credits. She was “identified” by 63% of respondents. 

Interestingly, 60% of users who play social games on mobile devices said they do not use Facebook Credits.

For the rest of the data, Inside Network asks for money. So, if you are suddenly interested in the results of the study, then here. The report is relatively inexpensive – $995.