Playtika has suspended the development of new games
The Israeli holding company Playtika will not develop new games until it becomes economically feasible. This was announced by Playtika President Craig Abrahams during the presentation of the annual financial report.
He explained that over the past year, the marketing situation in the market has worsened, and the CPI (price per installation) for games has grown significantly. Under the circumstances, the company does not consider it reasonable to spend large sums on creating new titles.
In 2022, Playtika earned $2.6 billion, which is 1.3% more than in 2021. Its net profit fell 10.8% to $275.3 million.
