In 2022, Russians began to watch streams and send donations more often
According to the calculations of MTS-Bank, for the period from March to August 2022, the traffic of streaming platforms in Russia increased by an average of 30%. The company did not share figures for all major platforms, but noted that the traffic of its MTS WASD service jumped by 120% at once (and the average viewing time of streams — by 11% to 68 minutes).
Also, Russian gamers have become 32% more likely to send donations to streamers. The average donation amount increased by 25% to 360 rubles.
At the same time, purchases of mobile and PC games fell by half, MTS-Bank reported.
