The main thing for the weekend (September 10-11)
The head of Ubisoft said that his company is open for further deals, Roblox announced plans to add immersive advertising to the platform, and the developers of Free Fire fired some of the employees of the Shanghai studio — we tell you what happened in the gaming industry this weekend.
On September 10, Ubisoft held a big presentation of its games. In particular, during it, the company announced that it is working on at least four new products in the Assassin’s Creed universe (and the Infinity hub), one of which is mobile.
The head of Ubisoft, Yves Guillemot, said that the agreement with Tencent does not prevent the publisher from concluding deals with other companies. He stressed that Ubisoft remained completely independent and “can do whatever he wants.”
Giymo also said that Ubisoft is still interested in blockchain. Now his company is testing several NFT games, but whether they will appear on the market depends on the reaction of gamers.
▪️Roblox announced that they plan to add immersive advertising to the platform next year. Players over the age of 13 will be able to interact with it. Against the background of the announcement of the function, the value of Roblox shares increased by 8.7% to $45.53 apiece.
▪️Roblox CEO Dave Baszucki said that Russia is the fourth largest market for the platform in terms of DAU. More than 2 million Russians use Roblox every day. More only in the USA, Brazil and the Philippines.
Luigi Priore, vice president of the Disney gaming department, mentioned in an interview with IGN that the company tracks trends in the industry. In particular, she sees the hype around NFT. However, she is not going to make blockchain games herself.
According to media reports, Garena fired 15% of developers from a studio in Shanghai. That’s several hundred people. A representative of the parent company confirmed to Reuters that Garena “made adjustments to individual teams.” According to him, it was necessary for the sake of “increasing the long-term sustainability of the ecosystem.”
The Coalition studio has promised to give 1% of its net revenue to organizations that help fight loneliness and prevent suicide. She intends to do this for many years.
