06.09.2022

Appsumer: due to the new privacy policy, Apple Search Ads has increased revenue and popularity

Appsumer analysts estimated that in the second quarter of 2022, 94.8% of advertisers used Apple Search Ads (+4‱). The same number of advertisers chose Google solutions (-2‱). The share of Meta* solutions decreased by 3‱ to 82.8%.

Apple accounted for 15% of all developers’ advertising expenses for the quarter (+5‱). On Meta* — 28% (-4‱), and on Google — 34%.

*The organization’s activities are prohibited in the Russian Federation.

 

Source:

CNBC
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