How to make the app successful?

There are many errors that can directly affect the success of your application. Most of them are committed by developers even before the start of development, at the planning stage. Mutual Mobile, which has launched more than a hundred successful applications for mobile platforms, shared secrets about how to develop products as efficiently as possible.


Figure out what your target audience needs.

Smartphones and apps are used by real people. Therefore, the functionality and design of the application should take into account the characteristics of the user and the environment in which this application is usually used.

Correctly define the goal!

Apps don’t have to be feature-rich, they have to do a limited number of things, but do them well. Set a specific goal for yourself and focus on the features that will help you solve the tasks.

Measure success.

Only if the success parameters were defined from the very beginning, it is possible to make a verdict on whether the application was successful or failed. The number of downloads, the amount of investment invested in the development, the lifecycle of the application – there can be many success parameters, but it is important to determine the main ones as early as possible. Then you will understand whether you have managed to achieve the planned results.

Test on users!

Many companies think they know what their user needs and, as a result, they waste a lot of time on “gadgets” that no one really needs. Decision-making should be based on facts, not guesses. Focus groups, research and tests will help you with this. Only then will you be able to make an app that people will really use.

Break the development into iterations.

It is pointless to try to do everything at once – the risk of bugs increases so seriously. It is better to launch the application with minimal functionality, and then listen to the opinion of your audience: what she likes, what she doesn’t like, what she wants. Consider the launch of the application as the first step in the development of the product, and not as the final one.

Search for and fix bugs.

Testing an application after launch is not the best time to detect bugs. Product testing should begin at the earliest stages of development. Make testing proactive, preventing errors, not patching holes. This will prevent unplanned delays in the development of the product and its launch to the market.

A source

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