Supercell's Hay Day Farm turns 10 years old
Our colleagues from GamesIndustry have released material dedicated to the tenth anniversary of one of the most successful and iconic farms on the mobile market — Hay Day. We share a brief squeeze of the material.
Despite his advanced age, Hay Day is doing well. In 2021, sales of the project increased by 35% compared to 2020, amounting to $183 million, according to Sensor Tower. This happened thanks to the introduction of combat pass mechanics into the game.
In total, the game earned at least $1.7 billion during the entire operation.
As for the history of the project,:
▫️Hay Day was the first mobile game and the first success of Supercell;
It was looking back on the success of Hay Day that Supercell decided to focus on mobile and not to spray on Facebook anymore;
for the first two years of operation, the project was exclusively content-oriented, since it was content that was constantly lacking for high-level players;
▫️only after there was enough content, the team started working on new functionality;
the key to retaining the audience, the developers of Hay Day consider the transformation of the game into a habit;
▫️developers call stability a key aspect of the project for both the team and the players;
“there has never been a year when we were afraid of anything, because the game has always been so stable (in terms of indicators),” the article says;
▫️today, the game receives three or four big updates every year.
