Pushwoosh: 57% of Android users stop logging into the game on the same day that they installed it
Android games have a hard time keeping an audience. Pushwoosh has calculated that on average their first-day retention rate is 43%. After a week, it drops to 32.2%, and after a month — to 24.6%.
Despite everything, most gamers do not delete uninteresting games. By the end of the first month, only 2.4% of people do this.
In the study, Pushwoosh analyzed the situation with 395 Android games in 30 countries between December 2021 and March 2022. It also has data about iOS.
