Media: TikTok will be closely involved in the games and is now testing them in Vietnam

This is reported by Reuters with reference to four people familiar with the issue. According to the publication, the platform expects to increase advertising revenue and the time that users spend in TikTok in this way.

It is assumed that by the third quarter of 2022, TikTok games will be available throughout Southeast Asia. It is still unclear when they will reach other countries.

According to sources, the projects of its parent company ByteDance will be the first to appear on the platform. According to another person, advertising will be immediately embedded in all games, the revenue from which will be distributed between TikTok and ByteDance.

TikTok has worked with games before. For example, last November Zynga presented the Disco Loco 3D music runner for him, and before that TikTok, in collaboration with Feeding America, released the Garden of Good arcade.