Playrix has become an investor and strategic partner of AppQuantum

It became known about the deal between Playrix and AppQuantum. According to its terms, the authors of Homescapes become investors of the mobile publisher.

Gold and Goblins: Idle Merge
There are few details.

And, for example, there is no information about the size of the attachment. However, as Playrix states, AppQuantum fully reserves its independence.

The press release states that:

• the cooperation of the companies involves the exchange of knowledge in the field of marketing, production and analytics of mobile games;
• AppQuantum will be able to transfer this knowledge to partner studios whose games it publishes.

Cooperation between the companies began last year. The first significant results were achieved in December.

“Having received money from Playrix in early December, AppQuantum showed tremendous growth in just a month for one of the games that had been in active marketing for six months since June 2021. According to Sensor Tower, from November to December 2021, revenue growth was 92.5% — from $1.8 million to $3.4 million, excluding the main advertising monetization,” said Evgeny Maurus, founder of AppQuantum.

It is not officially reported which project we are talking about, but most likely about Gold and Goblins: Idle Merge.

Gold and Goblins Sales Dynamics: Idle Merge (Source: AppMagic)
By the way, as part of the announcement, it became known that AppQuantum is opening the M&A direction.

The current deal is Playrix’s first investment in an independent publisher.