Downloads of Brawl Stars in the USA increased 4.5 times after the video of the blogger MrBeast on the "Squid Game"
Popular American blogger MrBeast recreated the trials from the TV series “The Squid Game” in real life. The sponsor of the video, which has already gained almost 130 million views, was Supercell. As a result, downloads of her mobile hit Brawl Stars increased 4.5 times.The video “Playing Squid in real life” was released on YouTube on November 25.
MrBeast together with the team recreated the interiors from the series and tried to repeat most of the tests. It became possible to implement a large-scale project with a prize of $ 456 thousand thanks to the partnership with Supercell.
For the Finnish company, it was an opportunity to advertise their Brawl Stars title. Viewers could download the game via a special link under the video and receive an in-game bonus.
Against the background of the success of the video, analysts from Sensor Tower told how such a promotional campaign affected the performance of the title:
- in six days after the release of the video, global downloads of Brawl Stars amounted to 1.4 million — an increase of 41% in weekly terms;at the same time, users from the USA downloaded the Supercell game 263 thousand times — 350% more in weekly terms;
- The MrBeast video also contributed to revenue growth.
- During the week, users around the world spent $8.2 million in Brawl Stars, which is 54% more compared to the previous week;In the USA, players spent $2 million in the game — an increase of 65% in weekly terms;
- Separately, Sensor Tower recalled that the Brawl Stars World Finals championship was held from November 26 to 28.
- This event could also spur user interest in the game and affect the growth of downloads.Brawl Stars downloads in the USA (from November 16 to November 29)
In total, Brawl Stars was downloaded 324 million times in three years after its global release.
Russia remains the leader in downloads — 38.6 million installations (12% of the total). Brazil, Turkey and the USA are next. The total revenue of Brawl Stars for the entire period of operation reached $ 1.4 billion. Users from the USA spent the most money in the game — $209.7 million (15% of global revenue). South Korea and Germany are next.
