Views of Cyberpunk 2077 videos on YouTube increased by 540% in a week
Against the background of large discounts, the attitude of users to Cyberpunk 2077 has noticeably improved. The game has returned to the top of sales, and its views on YouTube have jumped by 540% over the past week. However, CD Projekt in its report for the third quarter still does not disclose the exact sales of the title.Analyst Mat Piscatella from NPD Group drew attention to the growing interest in Cyberpunk 2077.
The
first jump in views happened on November 23. During the day, the videos with the game were viewed 3.7 million times. For comparison, the day before, the total number of views was only 0.8 million. In just seven days, this indicator has grown by 540%.According to Piscatella, the Russian-language YouTube channels XGTV and GSTV played an important role in this. Note that over the past week, only three news videos have appeared on them in total, in which Cyberpunk 2077 was mentioned. Therefore, it is unclear why the NPD Group analyst decided to mark these channels separately.
In any case, the attitude towards the PC version of the game has changed for the better in recent days. Thanks to a 50% discount, Cyberpunk 2077 took the third place in the top Steam bestsellers by the end of the week. Today, she holds the first place at all.
User ratings have also become noticeably better. Among the latest reviews of the project — 83% positive. The overall rating of Cyberpunk 2077 on Steam now stands at 76% positive ratings based on 411 thousand reviews.
As Piscatella notes, the PC version of the game has always been the most stable. Discounts also influenced the growth of positive ratings, after which many users bought and tried Cyberpunk 2077 for the first time.On November 29, CD Projekt also published a financial report for the third quarter of 2021 (ended September 30).
The main thing from the reportThe company’s revenue amounted to 144.46 million Polish zlotys ($35 million) — an increase of 38.2% in annual terms.
- Net profit fell by 43% compared to the third quarter of last year and amounted to 16.3 million zlotys ($3.9 million).
- It is unknown exactly how many copies of Cyberpunk 2077 have already been sold this year.
- CD Projekt only noted that the remaining 60% of the project development costs will be amortized in the next five years (3% per quarter).The next generation version of Cyberpunk 2077 will be released in the first quarter of next year.
- And the release of the updated version of The Witcher 3, which Saber Interactive is engaged in, is scheduled for the second quarter. The company will share new details about the projects in early 2022.Expenses and profit CD Projekt
CD Projekt continues to redistribute the company’s resources in order to move to the parallel development of two AAA games at once on their IP.
- Now the company is increasing its R&D expenses for future projects.Most of the people at CD Projekt RED are still working on Cyberpunk 2077.
- Now the company is gradually reducing the cost of supporting the game. But the team working on the first big addition for Cyberpunk 2077 is expanding.Separately, CD Projekt noted that it is going to continue supporting GWENT.
- In the third quarter, in accordance with the plans, the company managed to finish amortizing the costs of developing the game, and in December, users will be presented with a roadmap for the next year.CD Projekt is not going to give up its mobile AR project The Witcher: Monster Slayer.
- The plans include improved retention and monetization, as well as content updates. It is not specified how much the game earns right now.The GOG division suffered losses.
- The company explains this by the fact that traditionally the store brings in the most money at the end of the year, but the third quarter remains the least successful. At the same time, CD Projekt plans to reorganize the division — some employees can be transferred to other projects.
