Inditex will encourage the sale of Pull&Bear clothing through Facebook Games

The Spanish company Inditex, which owns the Zara and Pull&Bear brands, is considering new ways to attract an audience. Instagram Facebook and she is working on her first mobile game. Pacific Game

The Pacific Game will be made in a “retro style”.

In it, the character travels from California to Tokyo, collecting clothes and avoiding obstacles on his way. You will be able to access Pacific Game directly from Pull&Bear’s social media pages.

The plans of Inditex are reported by Bloomberg. The main goal of cooperation is to attract younger buyers to the Pull&Bear brand. Spaniards are confident that the game will help attract traffic to websites, increase the number of downloads of mobile applications and offer users new ways to get discount promo codes.

It is fundamentally important for Inditex to develop the digital segment of its business, since last year a third of its revenue came from e-commerce. The company has also allocated $3 billion for new investments, some of which will go to the development of Pacific Game.

Inditex is not the first clothing manufacturer to enter the gaming market. Last year, luxury brand Burberry launched a cross-media promo campaign for its TB Summer Monogram collection. The clothes were advertised using a video with a digitized model Kendall Jenner, a playlist for Spotify and a game about surfing B Surf, in which users dressed virtual characters in items from the collection.