Epic Games was going to spend over a billion dollars to buy exclusives for the Epic Games Store

In 2019, immediately after the launch of the Epic Games Store, the owners of the store developed two scenarios for its development: aggressive and cautious. In an optimistic scenario, Epic Games hoped to get 50% of the PC market (but it depended on whether Steam would react to the company’s actions). In the pessimistic — to keep only 8% of the PC market.

In both cases, Epic Games was ready for large-scale spending because of exclusives. Their size from 2019 to 2021 is $1.7 billion and $1.38 billion, respectively.