23.10.2020

Former creative director of Assassin's Creed III: streamers should deduct interest to developers

Streamers should deduct part of their revenue to the developers of the games they broadcast, according to Alex Hutchinson, creative director of Stadia Games and Entertainment. His statement provoked thousands of angry comments, and Google representatives hastily disavowed his statements.How did it all start?

Yesterday Hutchinson reacted to the news about the removal of thousands of videos on Twitch for playing music without the permission of the copyright holders.

The developer said that streamers also violate the rights of game creators.

Streamers who are worried about blocking their content because of music they didn't pay to use should worry more about streaming games they also didn't pay for. As soon as publishers oblige them to do this, everything will change.

Alex Hutchinson

creative director of Stadia Games and Entertainment

“[Streamers] have to buy licenses like any other business and pay for the content they use,” added Hutchinson, who previously also worked as creative director of Assassin’s Creed III and Far Cry 4.

User reactionThe number of comments under one of his tweets exceeded 16 thousand, and most people reacted negatively to the developer’s statements.

Many noted that streamers, on the contrary, help content creators in popularizing and promoting games.

Hutchinson himself did not understand where all the negativity came from, and wrote: “It amazes me that people are offended by a person who says that content creators should be able to receive money from people who use their content for profit.”

The well-known journalist Jason Schreier reacted to this message: “I don’t know, maybe you were bombed because you got involved in this battle in a world where company executives earn $30 million a year, and developers don’t get royalties. They won’t see the money from streaming anyway.”

Google and YouTube StatementsShortly after the scandal, the 9to5Google portal requested a comment from Google, which last December bought Typhoon Studios, founded by Hutchinson.

A company representative stated that the aforementioned tweets “do not reflect the position of Stadia, YouTube or Google.”

Ryan Wyatt, the head of YouTube’s gaming department, also reacted to the situation: “We believe that a wonderful relationship has developed between publishers and content creators, which has allowed us to create a thriving ecosystem. And it turned out to be mutually beneficial for everyone.”

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