Developers-bloggers: Should game creators release videos on YouTube?

Developers’ activity on YouTube is often limited to streams and diaries. However, sometimes independent game creators become real bloggers. Former game designer Simon Carless wrote a column about how a personal channel can help promote their projects.Preview of the video from the channel 

Thomas BrushCarless noticed a new trend when he came across several developers who are full-fledged YouTube authors at the same time.

As an example, he cites the indie developer Thomas Brush, the creator of the game Neversong and the author of the channel for 220 thousand subscribers.

Brush not only talks about his projects, but also releases tutorials, as well as videos with tips like “5 steps to start making games.” Some of his videos are gaining hundreds of thousands of views.

At the same time, individual blogger developers also convert their success on YouTube into the popularity of their projects. For example, YouTuber Dani (almost 1.5 million subscribers) sometimes releases videos like “Making a game in just 3 days“. As a result, his “frivolous”, at first glance, games are overgrown with a fan base.

So it became with the new project Dani KARLSON, which even before the release gained 41 thousand subscribers on Steam, as well as 200 thousand additions to the vishlist.

Another example is David Wehle, whose game The First Tree has sold 2 million copies. Thanks to the success, more than 100 thousand people quickly subscribed to his channel. In addition, David sells training courses, which also include free game keys and discount coupons for development programs.

Ukrainian developer Ivan Panasenko, who leads a channel for 20 thousand subscribers, can also be attributed to this category of bloggers. You can learn more about his creative path and how he managed to make a game for a million installations from our interview.

Such examples suggest that there is now a demand for content about games from real developers. A YouTube blog can serve not only as an additional platform for interacting with the audience, but also as a tool for attracting new players.

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