AppMagic: the most downloaded and highest-grossing mobile games in May 2020

By the end of May App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

The main thing:

The Indian market is starting to play an increasingly important role in the global ecosystem (the most downloaded game of the month was made in India and the main traffic also fell on this country);
the hyper-casual market is going through a bad time (advertising revenue will fall);
Playrix brought to three the number of games in the top 10 most downloaded.

The most downloaded games of the month

The rise of the popularity of Ludo King

At the beginning of spring, we did not pay attention to the sudden rise to the top of the Ludo King world top. Catching up.

Ludo King is a four—year-old project made by the Indian company Gametion and focused primarily on the local market. For the last three years, the game has been at a plateau of 10 million installations per month. In March, Ludo King received a significant increase in business indicators. The new plateau of the project is 30-40 million installations per month. Most of them are in India, native to the project. The revenue of the IAP game has also grown significantly. If earlier it was at the level of $ 40 thousand per month, now it reaches $ 617 thousand.

The rapid growth of the project coincided with the appearance of a new mode in the game — 7 Up Down. It’s a dice game. The user puts a bet on what value the dice will show, presses the Roll Dice button and gets the result.

Ludo KingHyper – casual games

Last May was not the most successful for hyper-casual games. Their number in the tops continued to decline. In many ways, this can be explained by the decline in advertising revenue due to the pandemic. This is especially clearly seen in the cumulative top of downloads, and in the top of Android. And there, and there for ten projects, only three are representatives of the hypercausal direction. In the App Store, the situation is less obvious, but even here, at the end of the month, there are fewer new products than before, and some of the positions are for larger projects.

Let’s focus on those few new products that entered the top of the most downloaded games in May.

1) ASMR Slicing

We wrote about the novelty from the Crazy Labs studio, where the player cuts various items, last month. But then the game has not yet been marked in Google Play. In May, the project turned out to be one of the most downloaded hyper-casual games in the world.

At the end of the month ASMR Slicing:

ranked 2nd in downloads on both platforms — 35.5 million;
ranked 2nd in downloads on Google Play — 30.3 million;
ranked 5th in terms of downloads on iOS — 5.1 million .

ASMR Slicing2) Tower Run – Grow Your Tower

Psychedelic novelty from Voodoo. The player runs the track and jumps on the people standing on it. The task is to reach the end of the level.

The project, by the way, is not the most successful release of recent months from Voodoo. According to the cumulative downloads for the same May, Draw Joust collected more! (we wrote about it here).

At the end of the month Tower Run: