08.05.2020

Bobby Kotick predicted the pandemic-related growth of free-play games

The CEO of Activision Blizzard in the role of Captain Obvious. Bobby Kotick predicted a new rise of frituplay. This is due to high unemployment in the era of the coronavirus crisis.

The words of the Cat are quoted by CNN Business: “I think that in today’s conditions, with high unemployment and great economic uncertainty, it is probably frituplay that will provide (gaming companies) with great opportunities to increase the audience.”

According to the Cat, the esports segment also has good prospects. The COVID-19 pandemic has had a bad effect on traditional sports. Because of this, esports disciplines can become very popular, because now “only such matches are available to viewers.” Kotik also predicts that more sponsors will come to the segment.

It is worth noting: The gaming industry is already seeing the consequences of COVID-19. Gaming companies are growing indicators, titles (including fritupley) are increasing downloads and revenue.

With esports, everything is not so clear. The forecast for his income is positive, however, Newzoo has already reduced it several times. It is expected that the income from streaming esports matches will grow four times faster than the income from sponsorship.

But let’s remind, at least in Russia, since the beginning of quarantine, interest in esports has grown significantly.

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