Gismart: against the background of coronavirus, the company noted a 200% increase in MAU for its products in China
Quarantine has a positive effect on the performance of entertainment programs. The publisher of music and hyper-casual applications, Gismart, said that the growth of its product indicators, depending on the region, has increased from 10% to 200% in recent months.
It should be noted right away that in its report Gismart provides both aggregate dynamics for all its applications, and a separate one by category, where this is specified.
China
Gismart’s active monthly audience in China as a whole grew by 200% from November to February. It increased most significantly in January (by 72.42% compared to December), when quarantine began to be introduced in China.
Also, by March, the average length of the gaming session in the country increased by 20%.
However, the company notes that already in March they recorded a slow decline in gaming activity. Gismart associates it with the weakening of quarantine (since March 25, the Chinese authorities have lifted quarantine from Hunben Province, where the virus originally appeared).
Europe and the USA
Starting in mid-March, the growth of MAU in Southern Europe began. In Italy and Spain, the number of downloads of mobile products soared by 50% and 40% percent, respectively.
Also, at the very end of March, the company noted a sharp surge in the number of active users in games and entertainment applications in the countries that were the last to introduce quarantine. We are talking about the USA, where the growth of downloads was 20%, France (15%), Germany and the UK (10%).
In April, the trend intensified, as far as can be judged by the DAU game schedule, which is cited by Gismart. However, the company does not provide specific figures on it.
What else?
Ivan Ruppo, CMO of Gismart, said that in addition to the increase in active users, the weekly seasonality has now blurred: if earlier players were more active on weekends, now activity is kept at the same level on all days of the week.
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