GameAnalytics has launched a service with benchmarks of mobile games
The mobile games market is becoming more transparent. The analytical company GameAnalytics has introduced a new service. It allows you to see what metrics the game should have in order for it to match the top products on the market.
Trailer about the service
The service is called Benchmarks+. You can use it to find out what the average business indicators are for hits. All this is displayed broken down by genre, country, platform and month. The metrics by which you can get the upload are as follows:
- retention (1, 7 and 28 days);
- session length;
- stickiness;
- time spent in the game (in development);
- ARPPU;
- ARPDAU;
- conversion;
- CPI (under development);
- eCPM (in development);
- LTV from advertising (in development).
It works approximately as follows: the user selects the metric of interest, time, sample (you can output both data on the top 5% of products and average indicators on the market), as well as genre. After that, the service outputs the data.
Benchmarks window+
In fact, the service is an interactive and regularly updated version of GameAnalytics reports. For example, the version for May-June in our brief review can be found at this link.
There are more than 87 thousand mobile games from 45 thousand studios in the Benchmarks+ database. Every month, it records the actions of 1.2 billion gamers.
Now the cost of a subscription for 6 months of using the service will cost $ 1,750. GameAnalytics reports that in January the price will increase to $2500.
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