myTracker now collects data about user activity on the web
The myTracker analytics system is no longer limited to mobile. She learned how to track user activity on the web.
Interface of the new myTracker functionality
Connecting myTracker to the application and its website at the same time will allow, according to the representatives of the system:
- build a complete picture of how users interact with the game;
- get a more accurate portrait of the user;
- analyze in one interface the actions performed on different types of devices by one user.
The system outputs standard reports on web projects:
- attendance;
- duration of sessions;
- total number of pages viewed;
- and others.
The advantage of the system is just the ability to correlate the number of players with, for example, the number of visitors to its landing page, which can be useful, among other things, for tracking conversions from the site to the game.
Also a new toolkit, as far as we understood from the comment of the representative of myTarget for App2Top.ru , can collect player activity data from web versions of games. Moreover, they can be summarized with data from mobile versions of the game.
myTarget calls its key difference from other systems in the framework of web analytics the ability to get statistics for each user and session separately.
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