In Japan, women play mobile games more often than men
Women predominate among the mobile players in the Japanese market. This conclusion was made by analysts of the Chinese Gamma Data, based on Newzoo data.
In Japan, the average time spent in mobile games does not exceed 6 hours per week.
There are more men than women among mobile gamers in Japan. But it is women who spend more time on mobile games.
- 54% of female gamers launch mobile games at least five days a week, or even every day;
- 44% of male gamers do the same.
In addition, there are many more female players who prefer mobile devices to desktops and consoles.
- The mobile platform is a priority for 55% of Japanese female gamers;
- and 45% of Japanese male gamers.
It should be noted that among the fans of mobile games, Japanese people from 21 to 35 years old (of any gender) are in the lead.
Japan is the third largest gaming market in the world. This is if you take mobile devices, consoles, and PCs. According to Newzoo, the turnover of the Japanese market this year will be $19 billion.
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