02.08.2019

User spending in Peak Games exceeded $ 1 billion 98% of the amount — for Toy Blast and Toon Blast

In the games of the Turkish Peak Games, users spent over $ 1 billion. Almost all of the revenue came from two match-3s: Toy Blast and Toon Blast.

According to Sensor Tower analysts, Toy Blast earned about $602 million in four years. This is 51% of the publisher’s revenue. Its sequel, Toon Blast, brought Peak Games $556 million, or 47%. In total, the games of this line are responsible for 98% of the publisher’s income.

Peak Games has released two more games to the market: Lost Bubbles and Lost Jewels. Their contribution is not so significant and amounts to no more than 2% of revenue.

Analysts note that the publisher’s projects earn the most in the United States. This market accounts for 68% of Peak Games’ revenue ($802 million). The next region in terms of funds is the UK, but it is seriously lagging behind. For British players — only 4% of income.

Let’s add that the mobile card games division Peak Games has been owned by Zynga since 2017. She bought it for $ 100 million — and has already earned $ 106 million from the publisher’s games.

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