Langrisser, who earned more than $130 million in China, enters the world
The Chinese publisher ZlongGames is gradually deploying the Langrisser mobile role-playing strategy to the world. On iOS alone, the project has earned $130 million in China over the past ten months.
Langrisser
Project
The novelty is part of the once popular franchise in Japan for Mega Drive and Sega Saturn. The games of the series were almost never released in the West before.
Since the release of the first part in 1991, projects under the Langrisser brand have been ideological followers of Fire Emblem. Langrisser is no exception. It is based on the mobile Fire Emblem Heroes from Nintendo.
Core gameplay — short turn-based tactical battles by hero armies in small arenas. The opponents take turns walking and attacking each other with their units.
The monetization and meta of Fire Emblem Heroes were built on gacha and pumping heroes. It is still difficult to say how much the Langrisser “binding” follows the “original”, according to the videos available on the network. In Russia, the game will be released only next week, on June 14.
Financial indicators
Launched in August last year in China, Langrisser shows an excellent cash register. Over the past ten months in China, she managed to earn $ 130 million only on iOS, according to the analytical service DataMagic.
Langrisser sales dynamics (first 10 months of sales, China, iOS — DataMagic)
For comparison, Fire Emblem Heroes earned $166 million from around the world on both platforms in the first ten months since its release.
Fire Emblem Heroes sales dynamics (first 10 months of sales, World, iOS and Google Play — DataMagic)
Worldwide release
Since January of this year, Langrisser has started to expand to the whole world. One of the first regions where the game was available was the USA. And here the novelty could not achieve the success of Fire Emblem Heroes.
Unlike its competitor, whose commercial successes in Japan and the USA are similar, Langrisser was relatively coldly received in the New World (monthly revenue in the country is $ 1 million). The performance of the game in the UK and Germany is also unsatisfactory (monthly revenue is less than $ 100 thousand).
At the same time , in the comments for App2Top.ru ZlongGames noted that “the results of the game in the USA have reached the expected”.
The company did not share specific forecasts from the global release as a whole, only noted that they do not have fixed KPI expectations and they were happy to revive IP on mobile.
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