12.03.2019

Glu Mobile has released its first social casino

The American developer Glu Mobile has discovered a new mobile direction — a social casino. The studio has released slots in the USA, Canada and Australia called Real Celebrity Slots.

Real Celebrity Slots
This free-to-play game is designed for iOS-based mobile devices.

It, like many other Glu projects, involves celebrities. Images of Mariah Carey and Britney Spears are placed on virtual slot machines. In the future, the studio promises to add new stars.

The company often works in partnership with media brands. She has games in her portfolio about famous singers Katy Perry and Taylor Swift. And her most successful game is Kim Kardashian: Hollywood, which generated 67 million downloads and brought the studio $220 million.

But in recent years, things have not been going well for Glu. At the end of December, its quarterly loss was $1.3 million, and its annual loss exceeded $13 million. It has not been possible to enter the plus Glu since the end of 2016. Although her losses have significantly decreased since she tried her luck in several new genres, including sports.

Estimated earnings of Glu games over the last 30 days (excluding the share of platforms)Also on the topic:

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