Nintendo earned $300 million on mobile in a year

Most of the revenue was generated by Fire Emblem Heroes.

Newzoo analysts told how successful Nintendo’s mobile direction was in 2018.

General statistics:

• Mobile brought the company more than $300 million.
• 10% of the revenue from all Nintendo games in January — September was generated by mobile. This is 1% more than Nintendo earned on mobile games for the whole of 2017.

Game Data:

• The most profitable mobile title — Fire Emblem Heroes — earned $200 million. This is more than 60% of the total income from mobile.
• The new IP Dragalia Lost collected $ 50 million dollars in three months after the release. Its share in the total revenue from mobile is 15%.
• Nintendo’s first big mobile game, Super Mario Run, generated $7 million in a year. This is only 2.4% of all mobile revenue.

Market data:

• The largest market for Nintendo is Japan (59% of the total mobile turnover).
• The second largest market is the USA (27% of the total mobile turnover).

Also on the topic:

• Dragalia Lost became the second most successful mobile title of Nintendo: ARPU new items — $25Nintendo’s New Blockbuster is too Early to write off