Video: Imperia Online JSC about irrational thinking

A report by Tsvetan Rusimov (Cvetan Rusimov) from Imperia Online JSC. The speaker spoke about how the company tripled the number of in-game purchases, as well as about Dan Ariely’s book “Predictable Irrationality: hidden forces that determine our decisions” and showed by examples how to get into the minds of players and manipulate their decisions.

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million