Monument Valley 2 earned twice as much as the original in the first year
Premium mobile games rarely achieve the same success as free—to-play titles, but the Monument Valley franchise of Ustwo studio is an exception to the rule. The revenues of the second part of the mobile puzzle in the first year after the release exceeded $10.4 million — twice as much as the first Monument Valley generated in the same period.
This was announced by the head of Ustwo Dan Gray in a publication posted on the blog platform Medium.
The maximum income for 1 day of Monument Valley 2 was $728 thousand. The game has more than 3 times recouped Ustwo’s expenses for creation and promotion. The studio spent $2.26 million on development and $516 thousand on marketing.
Monument Valley 2 sales figures for the first year, Ustwo
In the first year of its existence, Monument Valley 2 was bought over 3.5 million times.
The lion’s share of downloads came on the iOS platform, where the title scored more than 2 million downloads. Downloads on Android amounted to only 229 thousand. The rest of the downloads were distributed among various platforms around the world.
In terms of downloads, China is the leader among the countries, where Monument Valley 2 scored 62.3% of all installations. The USA is in second place with 16.3%. Note that in China Monument Valley 2 was available as a pre-installed game on Android smartphones
Speaking about the results of the first year for Monument Valley 2, Dan Gray called ensuring successful sales of premium mobile games “a damn difficult task.” He also added that he considers the Monument Valley series a kind of “unicorn” and expressed the hope that the information he provided would help other developers achieve the desired results.
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