What does a paying mobile gamer look like in Russia?
Mail.Ru The Group published an infographic in which it told who leaves money in mobile games.
The publication of the infographic is timed to coincide with the start of open testing of the myTracker analytical platform, which we talked about in detail with its head recently.
The main conclusions that can be drawn from the infographic (it is slightly lower) are as follows:
- 50% of the paying audience are people from 25 to 35 years old.
- Among those mobile gamers who are 25 to 45 years old, the number of paying is 1.2 times more than among gamers in general.
- Players who are under the age of 18 prefer to pay on the first day of the game the most.
- The average interval between the first and second payment of a group of 12-17-year–olds is also the shortest – 1 day.
- Paying gamers have more expensive devices.
You can get acquainted with the original here.
Also on the topic:
