Mail.Ru will launch a free predictive analytics service

Company Mail. Ru Group has announced the expansion of the functionality of the myTracker mobile analytics system.

The service will teach you how to make automatic forecasts and give advice on optimizing advertising campaigns based on the study of mobile device user data.

In Mail. Ru clarified that access to the new features of myTracker will remain free.

“Using the example of gaming products, already today we are able to predict the LTV (total profit of the company per client) of users in the first days of their stay in the project. At the moment, the system analyzes events from more than 400 million. unique devices,” said the Marketing and Advertising Director of Mail. Ru Group Yaroslav Astakhov.

myTracker is currently undergoing internal testing. This summer, other companies will have access to the platform, and the system will present the first forecasts by the beginning of 2018.

Source: Mail.Ru Group