White Nights Prague 2017: Google on monetization moments in games
Report by Rami Jawhar and Felipe Iregui from Google. They talk about building a “golden path” to monetize players using data on when they are happiest.
Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million