Publisher Evoland has launched an advertising platform that increases downloads by 200-400%

The publisher Evoland has announced a platform that allows you to make playable ads based on mobile native games.

Pirate Power
High traffic prices, low ad conversion and the obsolescence of common formats force both publishers and marketers in the mobile market to look for new ways to promote.

Some of them believe in the bright future of interactive formats (today the most popular way of promotion is full—screen video).

Among those who believe in interactive is the French company Playdigious, best known as a mobile publisher of games such as Evoland and Mini Metro. Yesterday, on October 19, the company announced the AdTrial mobile advertising platform, which will convert mobile games into interactive banners in other games.

So far, there are very few details about the new service. There are no answers to questions like “how difficult it will be to adapt the application to such a format”, “how heavy such advertising will be” and so on. The developers only claim that the first tests showed an increase in downloads by 200-400%, and retention by 20% (apparently, in traffic received with this type of promotion).

Unfortunately, it is not possible to try the platform yet. It is in the closed beta stage, which you can try to sign up for here. The first game supporting AdTrial was Pirate Power from the Godzi Lab team from California.

Playdigious is not the first company to take up the development of interactive advertising. mNectar has become a pioneer in this area, whose service launches an advertised game through the cloud as part of a banner. Minsk Heyworks also previously offered its solution for Unity. It is difficult to talk about the success of both solutions, but interactive advertising is still a niche solution.

Sources: Gamasutra