The main thing for the working week (05.09.2016 — 09.09.2016)

How did Russian developers react to the introduction of 10% payouts from Bonus Shackles by Odnoklassniki, does the position in the top in downloads affect the cashier, do Supercell celebrate failures with a champagne party – in our selection of the most interesting materials of the week.

Eric Sefert: how does the position in the top downloads affect the place in the box office top

Eric Seufert, former vice president of acquisition and user engagement at Rovio and a partner at the consulting agency Heracles Media, spoke about how a place in the top downloads affects the cash register of the application.

Supercell CEO: “My worst nightmare is to wake up one day and realize that we haven’t been wrong for a whole year”
Ilkka Paananen, CEO of Supercell, told Games Industry in an interview what the corporate culture in the Finnish studio looks like.

The main points: working in a company is not sugar, but no one is afraid to make mistakes.

“Mysterious House” overcame the mark of 50 million users
The fritupley hidden “Mysterious House” was installed more than 50 million times.

In honor of this event App2Top.ru I talked with Maxim Donskikh, president of Game Insight, about the history of the game and its genre.

Developers’ reaction to the introduction of 10% payouts from Bonus Shackles by Odnoklassniki
Yesterday, on September 7, the Odnoklassniki social network announced that from November 1 it will pay developers only 10% of the game payments made by Bonus OKS.

App2Top.ru I asked representatives of top Russian-speaking companies in the social games market about their attitude to the innovation.

Odnoklassniki commented on the introduction of a 90% commission on payments made by Bonus Points
Representatives of the Odnoklassniki social network answered the questions App2Top.ru concerning plans to pay developers only 10% of payments made by users made by Bonus OKS.

Why does an indie developer need a publisher?
An indie developer needs a publisher like an umbrella fish.

Or is it still not? Brandon Sheffield, head of the indie studio Necrosoft Games, shared his opinion on the issue.

To survive the indie apocalypse, you need at least 75 thousand euros for marketing
In order for the game to be noticed, at least 75 thousand euros are needed for marketing.

This conclusion was reached by Nick Parker, head of the Parker Consulting consulting agency.