Gaming spending of Russians on the Internet increased by 25% in 2016

For three months, Russian players, on average, spend 960 rubles on Internet games. This is 25% more than a year earlier.

Vedomosti writes about this with reference to the OnLife study by Ipsos Comcon.

The study was conducted outside the box. The company’s specialists interviewed respondents about how much money they spent on a particular type of content for any three months in the first half of 2016.

During the survey, which covered 2,500 people aged 16 to 54 who are “active Internet users” (those who use at least three Internet services), it turned out that the gaming segment was the only one in which Russian users increased their spending. Almost every second user who pays for content pays for games in Russia.

The share of the paying audience in Russia as a result of the first half of 2016 was 32%. This is 1% less than a year earlier.

The average expenses of Russians in all segments in the first half of 2016 fell by 15% to 608 rubles. According to Ipsos Comcon, the costs of video content and media have also dropped significantly.

However, neither representatives of Russian online cinemas who have seen revenue growth in the last six months agree with the latest assessment, nor experts of the publication who doubt that there is a sufficiently large audience in Russia paying for digital media subscriptions, from which it is possible to get data on what users in Russia spend on subscription Media more than 575 rubles on average for three months.

As for the game figures, then, for comparison, according to WebMoney Transfer and PayMaster, only in June 2016, the average check of a Russian MMO player was 751 rubles.

Both figures demonstrate that it is still possible to earn money from games in Russia. Despite the ruble’s fall in the ruble exchange rate, as well as the very slow dynamics of the domestic market, users in our country still pay for games.

As the founder of the IMI foundation comments to Vedomosti.VC and Chairman of the Board of Directors of Game Insight Igor Matsanyuk: “In Russia, the quality of games is increasing, and there are more of them, as a result, there are more people who are willing to pay for games.”

Source: Vedomosti