The main thing for the working week (01.08.2016 — 05.08.2016)

We publish a traditional selection of central materials for the past week.

Old, very old, super old: in search of inspiring ideas for successful games

What games could inspire the authors of Clash Royale and Candy Crush Saga, – Plarium game designer Vadim Loktionov told in his blog on Gamasutra. For App2Top.ru he offered a Russian version of the material.

Playtika was outbid for $4.4 billion
For the company Playtika, known for numerous social and mobile games in the genre of slots, the Chinese consortium agreed to pay an amount of $ 4.4 billion.

Developer Diaries: Evilibrium: Soul Hunters (#1)
On the pages App2Top.ru the history of the development of the game Evilibrium: Soul Hunters begins to share the St. Petersburg studio ORC WORK.

In the first essay, the producer of the project Sergey Himmelreich talks about the world of the project and the goals that faced its development.

Case: reduction of the installation price to 5 rubles
How experiments with Emojination game banners helped to reduce the download price by a record, – App2Top.ru Egor Karpov, who is engaged in mobile marketing consulting, told us.