The main thing for the working week (11.06.2016 — 15.06.2016)

Why traditional retention rates are outdated, how to properly localize games, how much Nonstop Knight earns from advertising – in our selection of the most interesting materials from last week.

Kabam: traditional retention rates are useless

Retention rates of the first day, the thirtieth and the ninetieth say nothing about the long-term success of the game. It is necessary to measure the retention for years, according to Kabam.

Localization of the game: a look from the translator

What is a good localization of the game, why do translators need a guideline and what things can be left in the original language – in your diary on App2Top.ru told the company All Correct Games.

5 trends of mobile gaming according to Facebook

The most popular genres among men and women, the exact time of the prime-time game in mobile and much more, – said the social network Facebook. About the most interesting – in our material.

Nonstop Knight’s revenue from advertising can be about $10 thousand per day

Monetization in Nonstop Knight is built with an eye to earning from advertising, not from IAP, – says Eric Seufert and estimates how much the game can earn on this.

Developer Diaries: The Unknown (#1)
We are trying a new format – developer diaries.

As part of it, the ComonGames team will make its debut with a series of stories about the development of The Unknown quest, which, by the way, at White Nights St.Petersburg 2016 received the Grand Prix as the best project of the Indie Game Cup competition.

Deconstruction of Talking Tom Gold Run

The other day there was a worldwide release of a new game from Outfit7 – an endless runner in the extremely popular universe of the Talking Tom series. About the project – in our analysis.